English | 2024 | ISBN: 1032584475 | 215 pages | True PDF | 2 MB
英文简介：
Music Business: The Key Concepts, second edition, is a comprehensive guide to the terminology commonly used in the music business today.
This updated second edition responds to the music industry's increasingly digital and ever-evolving environment, with definitions from a number of relevant fields, including:
?general business
?marketing
?e-commerce
?intellectual property law
?economics
?entrepreneurship
In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
官网: https://www.routledge.com/Music-Business-The-Key-Concepts/Strasser/p/book/9781032584478
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