English | 2021 | ISBN: 0190691247 | 954 Pages | True PDF | 179 MB
英文简介：
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising.
您下载了资源并不代表您购买了资源。如需购买，请购买官方正版。
在本站下载的资源均用于学习，请24小时内删除，如需商用，请购买官方正版。如下载用户未及时删除资源引起的版权纠纷，VSTHOME不承担任何法律责任。
如有侵权行为请邮件到：2568610750@qq.com，我们会在24小时内删除侵权内容，敬请原谅！
评论0